Blue creates a sense of trust and reliability -- seen in logos such as Facebook, CitiBank and Samsung. To learn more about the psychology of color in marketing, check out Market Inspector's ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Healthcare logos are particularly dominated by the blue family, with the shade appearing in almost 85% of the emblems surveyed. White and green also appeared prominently in the sector.

The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is ...

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.