The company says it worked with diverse partners to “ensure the new brand was developed with inclusivity in mind” Digital News Writer, PEOPLE Aunt Jemima's new brand name and logo is hitting ...

The new logos also drew some criticism from fans. "I believe the logo was rushed. [The team] told me, 'No.' And you can change the logo. I think there will be more," Pluto said. Taking All The Hits.

“The Chicago Blackhawks’ name and logo symbolizes an important and historic person, Black Hawk of Illinois’ Sac & Fox Nation, whose leadership and life has inspired generations of Native ...

They have not yet selected a new name. Washington's logo has been an Indian chief since 1971. It was designed by Native American Walter “Blackie” Wetzel to depict a member of the Blackfeet tribe.

Some companies have decided "not a whole lot," at least when it comes to their logos. Nike and Apple, for example, both forgo the company name in their products' design.

Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.

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