The new logo’s shape is very similar to before—it consists of a quarter-circle contained within a larger circular outline. But Lotus has tweaked the logo's font to achieve the new look.

Lotus is also moving toward flat design with its new logo and we're liking the new look. Lotus. Both of the new logos, Volkswagen's and Lotus', are familiar enough to be recognizable, but ...

Lotus has a new logo. That’s it, above. The change comes as the company embarks on a new era of expansion and a new generation of driver-focused sports and hyper cars including the recently ...