For a luxury brand, the digital age must not be allowed to cheapen the brand, and additional minimalism should be embraced in the context of luxury brand logo design.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

Adidas lost a trademark infringement lawsuit against the luxury fashion brand Thom Browne in January, after it claimed Thom Browne had used its “three stripes” logo design without its permission.