Bentley updated its iconic 'Winged B' logo for 2025. We take a look back at how the iconic emblem has evolved.

MIT pranks have been memorialized in various sanctioned galleries around campus as an integral part of the university’s history, and rightly so.

MIT Media Lab's new logo, created by Pentagram, draws on a decades-old design.

MIT Media Labs has a new logo, designed by Richard The, with a whopping 40,000 possible variations. On his website, The explains that an algorithm is used to produce the logos based on just three ...

Logos can be surprisingly divisive things, so the MIT Media Lab has decided to cheat a little bit with its new identity: it won't have just one logo, it'll have 40,000. You heard / read / imagined ...

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.