"Magenta is a color from the red-purple color family that appears as a purple-ish hot pink," explains Amy Krane, a New York-based architectural color consultant at Amy Krane Color. But to the eye ...

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Laurie Pressman, the vice president of the Pantone Color Institute, is adamant that Viva Magenta, the company’s selection for the 2023 Color of the Year, is not pink. “I can understand on ...

Pantone, who specializes in color matching and coordination, says Viva Magenta strikes a balance between warm and cool and that it is an unconventional shade for an unconventional time.

This year, the Pantone Color Institute picked as Color of the Year 2023 an especially blinding shade called "Viva Magenta," which Pantone says “vibrates with vim and vigor.” It’s OK if the ...

Pink (light pink, not magenta) falls into this last category. To be perceived, it needs red cones to fully react, and both green and blue cones to only partially activate.

Pantone's 2023 color is here—get Viva Magenta goods for your home, from pot holders, appliances and throw pillows, to sheets for your kid. Click here for important updates to our privacy policy.

SEATTLE — Darcy Camden of Styled Seattle, is excited about the Pantone Color Institute's newest go-to hue. "The color of the year 2023 is VIVA MAGENTA! It's like a really energetic, happy pink ...

Whether it’s the deep tones of magenta or barely tinted carnation, the color pink is, for better or for worse, associated with femininity. This wasn't always the case. In fact, it was once the ...