A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve ...

The centerpiece of the redesign is the logo, ditching the blue curve that’s been in use since 1999.Burger King said in a press release that the new “minimalist logo seamlessly meets the brand ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

Burger King isn’t the only company moving forward by looking backward. In 2019, Pizza Hut brought back its “classic” logo, used from 1967 to 1999, to replace one with a tilted roof and ...

Dive Insight: Logo changes, especially for logos tied to a brand's identity, don't always go over well with consumers — recall the backlash over Uber's recent app icon change.Mere hours after ...

Intel has announced a new logo for its entire branding that it’ll be rolling out alongside the new 11th Gen chips. The new logo marks the third major redesign for the company’s brand since 1968.

But it wasn’t the premium new machine that drew most of the adulation, as people were instead attracted and delighted by the sharp-looking minimalist logo adorning the 13’s cover.

Before 1981, the Honda badge went without the square frame that it has now, and the original logo from the ’60s even does the slanted-sides, raised-hands thing that this new one does. 1972 Honda ...