Marketing Ideas for Design Firms. Small companies just starting out usually have small budgets to match and must come up with creative ideas to promote their goods and services.

The creators of The Boiler Room logo recently won a Hermes Creative Award. Simpatico Design Studio, LLC, a marketing and branding agency hired by Hotel Petersburg, was selected as a winner in the ...

Fredericksburg, VA-based Simpatico Design Studio won a Gold Hermes Creative Award for its branding of Hotel Petersburg's The Boiler Room. The logo design was inspired by the original boiler ...

“Remember that a good logo should last at least 10 years,” Evenson said. “If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.” The Market ...

Design firms and ad agencies are fed up with not getting proper recognition for their work. Brand Marketing Pepsi’s new logo reignites debate about agencies not getting credit for creative work ...

The design brief currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.

The new logo will be featured in the holiday advertising campaign, he says, and be part of a larger 2011 rebranding. “But before the launch goes any further we’re going to see what other ideas ...