Market research is not a new discipline and you would think that we would know what is and isn't market research by now. However there are times when it doesn't seem clear.

Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. The post How to make the most of your market research data appeared first on ...

The old FAR Part 10 included detailed procedures including nine market research methods—industry days, RFIs, catalog reviews, database searches, etc.—to ensure broad outreach ...

How AI is Transforming Market Research. Traditional market research methods, such as focus groups or large-scale surveys, can cost anywhere from $8,000 to $12,000 and often require weeks—or even ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior.

Outset raises $17M Series A to scale its AI-moderated research platform used by Nestlé, Microsoft, and WeightWatchers that's 8x faster and 81% cheaper than traditional market research.

The same principle applies to B2B marketing: You might think you have the best product or service, but without market research, you're essentially marketing blind. In this episode of the Marketing ...