Worst case, real marketing will get starved for money while the "branding" activity eats up dollars with no discernible impact on sales. So sad, but I've seen it happen a hundred times.

The terms marketing, branding and advertising sometimes bring confusion regarding the best word among the three to adopt, as a result of their inter-connectivity and end result.

Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.

In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask them to apply each of these concepts to themselves personally.

Why Branding And Product Marketing Need To Be In Sync Consider this scenario: An airline that is known for offering high-quality service on long-distance, mid-priced flights launches a short-haul ...

Far too many communities allow others to control their narrative. To elevate your community to the fullest in the eyes of the outside world, it is critical to understand the differences between ...

Branding vs. Marketing: Why Knowing the Difference ... Yet one of the most common misunderstandings among growing organisations and purpose-led enterprises lies in confusing branding with marketing.

Brand marketing provides a strategic approach to building relationships between your brand and your customers. It uses the insights gained in product marketing to work out how to reach them.

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often ...