In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Marketing automation has become essential for driving organizational ... Trying to replace human expertise.Automation can lead to losing the human touch when not deployed well. For example, building ...

Netpartners Marketing has launched a new digital resource to help marketers and service-based entrepreneurs make the most of ...