Marketers plan the high-level vision, messaging, and execution of their campaigns in excruciating detail, aspiring to ...

The completion of the Marketing Campaign Process request form is not a guarantee that University Marketing and Communications will be able to facilitate this project. The Marketing Group will review ...

Your Music Marketing rebrands as Ctrl+Reach, reflecting its US expansion and advanced technology in social media marketing.

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI effectively.

Century 21 Real Estate LLC will launch a new global marketing campaign Nov. 25 that centers "The Joy of Home" in the homebuying process.

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

As with any marketing tactic, there are challenges involved with influencer marketing. One of the most common hurdles companies come across when implementing these campaigns is data overload.

To make the most of your marketing budget, learn how to measure its results by calculating the return on investment (ROI) of your marketing campaigns.

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns.