When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always ...

An integrated communication strategy can increase the effectiveness of an organization's communication efforts by enabling targeted ... "Strategic Integrated Marketing Communications, ...

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

2020 was a challenging year, but it presented B2B companies with an opportunity to learn important lessons—such as defining our brand values and developing agile personalized marketing campaigns—and ...

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your ...

Participants will need the following to access the Advertising and Marketing Communication Strategy program: Valid email address; Computing device connected to the internet (Mac/PC/laptop, tablet or ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Communication Strategy: Over the past decade or so, we have seen many campaigns from organisations across the globe, some successful and some not, that try to imbibe this cross-cultural factor ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...