2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

Hewlett Packard Enterprise Executive Vice President, Chief Marketing and Communications Officer Jennifer Temple said her company’s new logo and brand reflects the future. “It’s modern ...

For each logo, 1,000 people were surveyed to see whether they recognized when color, design, and font elements were altered. Below, key findings for some of the popular logos examined. Chicken of the ...