It’s the dude from I Know What You Did Last Summer.Allegedly, some live surf cams captured this iconic horror film cosplay, and folks have been posting it to their feeds. While somewhat unsettling, ...

This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

"Pac-Man Birth of an Icon" may be 2021's best book about gaming. Cook and Becker. Pac-Man is arguably the most iconic video game character of all time; to do justice to his historical impact is an ...

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and ...

The walking man is important, yes, but for a reason that might not meet the eye. Besides giving pedestrians the thumps-up to cross, it’s a carrot to persuade walkers to press the button on the ...

This week we saw two days that shook the viral marketing world. Old Spice, a long-neglected--if not forgotten--Procter & Gamble brand unleashed a social media blitz that may have changed the rules ...

Wander around a supermarket and you’ll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap’n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin ...

Next up, Tom Chapman explains how A Single Man highlighted an important issue in marketing LGBTQ+ movies.. When it comes to LGBTQ+ movies, it's clear the pink pound can mean big business. From ...

Man known for iconic holiday displays dies falling off ladder decorating home The Beaver Dam community is mourning the loss of Jeff Omen, a beloved man who is described as an icon in the area. (WMTV) ...

Oracle's marketing team "imploded" following layoffs and the departure of its CMO this summer.; Its new leader, Jason Maynard, has a mandate to cut costs and has been called a "hatchet man." ...

The marketing director of indie creative comms agency ICON Agency has departed after over four years.Kathleen Gunther joined ICON in mid-2020, leading the agency’s marketing efforts across web ...

Beloved Beaver Dam man remembered for iconic Halloween display (WMTV) Omen’s girlfriend Sall Schaefer said kids would drag their parents to look at the one-of-a-kind holiday decorations he put out ...