This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

Wander around a supermarket and you’ll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap’n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin ...

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and ...

The real-life Marlboro Man didn't smoke. Bob Norris was Marlboro's first model, the inspiration for their logo, and the most impactful identity-marketing campaign in Tobacco history.He lived a ...

Next up, Tom Chapman explains how A Single Man highlighted an important issue in marketing LGBTQ+ movies.. When it comes to LGBTQ+ movies, it's clear the pink pound can mean big business. From ...

Many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now ...

Facebook has made a subtle change to the "Friends" icon that appears at the top-right of its homepage, bringing the woman in the image in front of the man, The Verge reports.

The marketing director of indie creative comms agency ICON Agency has departed after over four years.Kathleen Gunther joined ICON in mid-2020, leading the agency’s marketing efforts across web ...