Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

The 6 Elements of the Content Marketing Process . There ... Reformatting it from one medium to another, like from text into video, podcasts, or graphics.

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

Marketing and sales should be one function. ... Recent Gartner research suggests today's B2B customer journey is more of a maze than a linear process as has been traditionally perceived.