We’re living through one of the most profound transformations in marketing – on par with the rise of digital. What makes it ...

Standardized automation marketing processes are no longer optional; they are mandatory for business success. Here are a few tips to help B2B enterprise marketers develop a smart strategy for their ...

Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, ...

Other pertinent times to audit your marketing processes and communications include: • Before new product or service launches: Each campaign should be viewed through a fresh lens, especially if ...

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...

Even then, ML should be applied strategically within any marketing process, and experience has shown it to provide the greatest benefit to six key functions. Product recommendation.

General Management - Some marketing activities or processes (in reality, many business activities) require artists to produce the desired output. However, that by itself does not make the output art.

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...