The ROMP value chain has replaced its brand. That value chain is unique and personal to every single customer. ROMP's innovation, using "MyString" technology (ref 3), creates the world's first fully ...

Operating in this fashion allows Marketers to effectively tether their measurement data to key business outcomes. When done well, the links between activities and outcomes form a metrics chain, ...

The chain this year tapped John Cena to promote its value menu and unveiled a Pokémon Happy Meal, but its biggest win could end up being a partnership with “A Minecraft Movie.” Launched in March, the ...