All of which is to say: The 3,000-year-old tilde might want to consider rebranding itself as Invisible Man With Twirled Mustache. I t’s easy to dismiss emoji. They are, at first glance, ridiculous.

The emoji features the "Yes" logo which has been the cornerstone of the pro-marriage equality campaign, when users tweet any of these hashtags: #EqualityCampaign, #MarriageEquality, #VoteYes, # ...