Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

For the uninitiated, Max’s logo previously flaunted the bright blue color. However, the new, redesigned logo of Max shows off a black-and-white color palette that reminds you of HBO’s classic ...

Warner Bros. Discovery CMO Pato Spagnoletto explains in a new interview why Max — the streaming service that is replacing HBO Max — used the color blue in its rebrand, despite competition from ...

Nike‘s Air Max Plus has surfaced in a refreshing “Psychic Blue” colorway. Also affectionately known as the “TN,” the Air Max Plus is usually known for its vibrant color schemes and vivid ...

The service relaunched as Max in 2023, integrating its library with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted “a” in the middle of the Max logo evoked another ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.