We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Have McKinsey and its consulting rivals got too ... —grew by 20% in 2021 and then 13% in 2022 (see chart). ... Since then, however, growth has been soggy for the industry’s “great eight ...

Eight out of 10 found measuring performance marketing key, but only four out of 10 said their businesses were “mature” enough to handle it. Delivering growth becomes more challenging with new ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

Brand-building and full-funnel marketing top the chart for strategic imperatives, but there’s a distinct gap in operational maturity for key marketing growth areas; 87% of CMOs believe that ...

The job cuts, which are among the largest in McKinsey’s nearly 100-year history, reflect the sharp slowdown in revenue growth across the consulting market.

McKinsey’s workforce was “45,000 plus” at the end of 2022 and 45,100 at the end of 2023, according to its annual reports. The report for 2024, published this month, did not include staff ...