A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

Now and beyond the Covid-19 crisis, companies must transform business models and prioritise data as a strategic enabler of growth. In an economy turned upside down by the pandemic crisis ...

Eight out of 10 found measuring performance marketing key, but only four out of 10 said their businesses were “mature” enough to handle it. Delivering growth becomes more challenging with new ...

India's 18 future arenas - from EVs and semiconductors to AI and space - could drive 30% of its GDP growth by 2040, making ...

The new research ‘Connecting for growth: A makeover for your marketing operating model’, explores the strategic, technological, operational, and performance-related gaps that consumer CMOs need to ...

One key aspect of AI's significance is its ability to drive business growth. The latest McKinsey State of AI Global Survey reveals that AI high-performing organizations benefit significantly from ...