A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...

India's 18 future arenas - from EVs and semiconductors to AI and space - could drive 30% of its GDP growth by 2040, making ...

Eight out of 10 found measuring performance marketing key, but only four out of 10 said their businesses were “mature” enough to handle it. Delivering growth becomes more challenging with new ...

The new research ‘Connecting for growth: A makeover for your marketing operating model’, explores the strategic, technological, operational, and performance-related gaps that consumer CMOs need to ...

High-potential sectors such as electric vehicles and batteries, AI software and services, and e-commerce could contribute ...