They all have hidden messages in their logos. ... But a well-designed logo can do more than identify a company or brand: It’s also an opportunity to communicate something to consumers.

Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Hidden Messages in Corporate Logos Subtle cues from FedEx, Amazon, and others. ... So it’s no surprise that there’s usually more to a logo than what you may notice at first glance.