If you overspend at the top of the funnel, you could exhaust your budget without achieving your goals. But if you pour money into mid- or lower-funnel campaign activities without creating market ...

These mid-funnel campaigns focused on consideration need to focus on metrics that capture more than just immediate reactions. For example, a tech brand might use YouTube to showcase product demos ...

For instance, if a CTV campaign shows the highest purchase intent lift with a frequency of two to three times per week, brands can adjust frequency settings for the rest of their campaign. Mid funnel: ...

A new study examines the impacts on website traffic and online brand searches. Cash App, Instacart, Canva and MGM+ are among 230 first-time tv advertisers spotlighted. The post VAB: First-Time TV ...

Additionally, 87% of those surveyed said organic social helps upper-funnel objects, 84% say it supports mid-funnel objects and 48% say it has lower-funnel impacts. Small content, large scale. Organic ...

Simultaneously, TikTok has launched its new Brand Consideration campaign objective across APAC, giving advertisers a way to scale mid-funnel engagement and turn product curiosity into purchase intent.

According to Kantar's latest norm-based research report, ‘The Influencer Playbook’, influencer content outperforms digital ads in driving lower and mid-funnel metrics in India. While influencer ...

Even if your goals are focused on sales and lower funnel performance, awareness should still be a part of your holiday strategy. During this time of year, people are more open to new brands and ideas.

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- First-time TV advertisers are achieving significant and sustained mid-funnel results once they launch their campaign. That is the big-picture takeaway in the ...