Although the Sochi 2014 Winter Olympics logo hasn’t garnered the same sort of criticism as the 2012 London Olympic Logo, it is an odd design in the grand spectrum of previous Olympics.

What’s interesting is how minimal, even abstract, many of these icons have become. Hyper-literal metaphor used to be the cardinal rule of icon design.In the 80s, the icon for the trash folder on ...

New York branding and graphic design firm Chermayeff & Geismar & Haviv has transformed the flaming ball logo for the US Open Tennis Championships into three minimal golden stripes.