Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by Hispanic customers in recent years.

As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.’s leading beer in ...

Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.

In 2023, Modelo Especial became the top-selling beer in the U.S., overtaking decades of domestic dominance. But this wasn’t about flavor. It wasn’t about price.