This pinwheel logo dated to a time when branding efforts by college athletic conferences were not afforded much concern. Indeed, the SEC circle mark was generic, derived from a common monogramming ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

The modern logo features the iconic Mack Bulldog symbol poised above the Mack word mark, along with a new tagline, “Born Ready.” “Because of everything we’ve been working on over the last few years, ...