We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?

Modern SEO is about clear communication with the audience and search engines, turning Google and Microsoft Bing into significant channels for reaching your target market.

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

In 2025, SEO is about being present wherever your audience searches and in whatever types of results the search engine cranks out. From AI to images, your goal is to get there. The modern SEO must ...

Modern search engines are more likely to rank your site higher if the content on it is relevant, useful and high quality. Make sure that your site has an eye-catching title tag in addition to ...

Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler ...

Modern search engines were developed in the shadow of the memex, but at first they faced unexpected legal issues. In the early days of the internet, ...

Books On Search Engine Optimization 1. SEO For Beginners: ... (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines. Reasons to read: ...

Cory Doctorow tells us how search engines came to be : The Indicator from Planet Money Today on the show, we bring you a special episode from the Understood feed at CBC podcasts. It's an excerpt ...

The modern Google search engine "carries so much water" for all of its other products and services and its "voracious need for revenue," making it "unrecognizable from the search engine I loved in ...

Search engine optimization (SEO) has always been a moving target. New technology emerges, consumer behavior shifts, and each fresh update to Google’s algorithm changes the way content is discovered.