The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Some company logos convey a message with no words or explanation required, such as Mr. Clean, who represents strength. Others are fun or memorable once consumers associate the logo with a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Yamaha is one of the biggest bike-producing companies in the world. Formed exactly seventy years ago to this day in the year ...

The post-merger logo combines the Paramount and Skydance logos, with the result having much in common with logomarks in finance. Paramount Global is officially merging with the production company ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...