Emily Caswell is the Brand Manager for VIEW Group, the branding division of View Newspaper Group.

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it too, even if they can’t quite put their finger on why. It’s like starting a ...

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients.

While your business's brand is abstract, your brand identity is material. Brand identity takes the form of physical (also digital) goods, such as stationery, brochures, books, signage, apparel, and ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding.

No matter where you are in your journey, intentional personal branding completely shifts the way you’re seen and sets you apart, and my friend AJ Vaden happens to be an expert on it. As co ...

Integrating your branding message into a short phone call can be tricky, but if done in the right way, can be effective and seamless in the conversation. Decide which branding points you wish to ...

Transform perspectives and shape narratives by honing your communication skills and learning to excel in the branding and marketing communication field. Learn to engage all stakeholders within an ...

Learn how to streamline branding with ChatGPT! Create professional, on-brand visuals faster with this step-by-step AI-enhanced guide.

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Apply now for 2025 entry or ...

As Principal and COO at Mauge, a Chicago-based marketing boutique in its 26th year, Ginna leads a team of branding experts known for precision and excellence in real estate and beyond.