No matter the sector, the size, or the success of any company, the most common point that comes around each time remains the same: the brand matters.

Different company logo styles are looked at – shapes, use of text and symbols as well as bold, bright colours can all be used when designing a logo for a brand.

UPDATE: The Gap Logo Redesign You Didn't Notice: a Typeface Gets a Tummy-Tuck The Gap (GPS)'s decision to spike its new logo-- which everyone hated-- teaches us five things about brand management: ...