As reflected in the Influencer Marketing Benchmark Report 2023, while 46% of marketers have embraced nano-influencers, micro-influencers aren’t far behind, capturing the interest of 24%.

Expand Influencer Networks: Brands gain access to a diverse network of 50,000 micro and nano influencers, expanding their ...

Should brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller ...

Micro-influencers aren’t just building buzz – they’re converting it. In Awin’s campaign with wellness brand Endoca, ten ...

As consumers seek more relevant and authentic content from other people, marketers may focus on nano- and micro-influencer collaborations. These often-unpaid content creators with 1,000 to 100,000 ...

Micro influencer as a category of work dropped from 74% to 62% between 2023 and 2024, while nano-influencer work fell from 37% to 28%. One micro influencer, Bethany Everett-Ratcliffe , said she'd ...

Influencer marketing platform market delivers US$ 6.50 returns per dollar invested, with 92% of brands adopting AI-driven ...

Scaling UGC: Turning nano and micro influencers into brand advocates. The real trade exchange? We guide our influencer communities to be their own editors, providing publishing guidance and ...

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on nano- and micro ...

How to get paid as a micro influencer and reach out to brands with the right tools. We spoke with 22 micro influencers to learn exactly how they pitch themselves.