As reflected in the Influencer Marketing Benchmark Report 2023, while 46% of marketers have embraced nano-influencers, micro-influencers aren’t far behind, capturing the interest of 24%.

Expand Influencer Networks: Brands gain access to a diverse network of 50,000 micro and nano influencers, expanding their ...

Micro influencer as a category of work dropped from 74% to 62% between 2023 and 2024, while nano-influencer work fell from 37% to 28%. One micro influencer, Bethany Everett-Ratcliffe , said she'd ...

Should brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller ...

As consumers seek more relevant and authentic content from other people, marketers may focus on nano- and micro-influencer collaborations. These often-unpaid content creators with 1,000 to 100,000 ...

Scaling UGC: Turning nano and micro influencers into brand advocates. The real trade exchange? We guide our influencer communities to be their own editors, providing publishing guidance and ...

How to get paid as a micro influencer and reach out to brands with the right tools. We spoke with 22 micro influencers to learn exactly how they pitch themselves.

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on nano- and micro ...

Discover influencer marketing trends, including the rise of micro-influencers, video content dominance, and integrated strategies for measurable success in 2020.

Types of Influencers: Nano, Micro, Macro, and Mega. If you're sold on influencer marketing for your brand, the first step is deciding what type of influencer you'd like to work with—micro or macro.