A team of scientists claim to have discovered a new colour that no human has ever seen before. The research follows an experiment in which researchers in the US had laser pulses fired into their eyes.

Researchers have discovered a new color, "olo," by using a laser to stimulate green cone cells in the retina, enabling test ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The researchers based in the United States said they were able to “experience ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists Say They Have Discovered a New Color That Has Never Been Seen Before. The research may be pivotal in understanding color blindness. By Shannen Zitz Published: Apr 23, 2025 7:30 AM EDT.

Scientists Discovered a New Color. It’s Been Right in Front of Us All Along. Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate ...

Scientists say they have discovered a new colour only ever seen by five people in the world - called ‘olo’.. The colour, said to be a saturated shade of blue-green, cannot be seen by the naked ...

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This deeply saturated teal, perceived by a select few, holds potential for ...

After all, nobody discovered a new frequency of light —this is purely an artifact of selectively activating the M cones. Additionally, the very definition of color might need rethinking.

A new colour is discovered. While the new colour, olo, is currently seen only under lab conditions, phone displays and VR sets suddenly have new horizons to explore. Written by Rewati Karan.

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after the binary code 010. Olo cannot be seen with the naked eye ...