2025 marked the birth of the new generation — Gen Beta. Mark McCrindle, whose research firm coined Gen Alpha, says the name has no inherent meaning. But he argues that "Beta" is fitting ...

A new generation begins in 2025, marking the end of Gen Alpha by Joshua Hallenbeck and Addy Bink - 12/31/24 4:59 PM ET. by Joshua Hallenbeck and Addy Bink - 12/31/24 4:59 PM ET.

Babies born in 2025 will be the first of a new generation: Generation Beta. Members of Gen Beta will be born between the years 2025 and 2039, according to Australian social researcher Mark McCrindle.

But it also marks the beginning of a new generation. That's right, babies born in 2025 will be part of Generation Beta, rather than the outgoing Generation Alpha. Here's what to know.