Around six months ago, Modelo brought the Gut agency on to oversee the strategy and branding of what would become Model0% Dorada and Model0% Negra, which just launched in Mexico.

It’s Modelo, the easy-drinking ... Model0% Dorada and Model0% Negra. ... Modelo’s come in bottles — a similar form factor to its flagship beer — each outfitted with a slick new logo that ...