A gaming mascot can't just be a recognizable character for people who already follow games—they need to break into the mainstream. (Image credit: Microsoft) Then 15 years passed without a new ...

Whether Mario, Crash Bandicoot, or Sonic the Hedgehog, the '90s manifested plenty of gaming mascots, but a particularly bizarre one gained a cult following. Over the years countless characters ...

How mascot maker Street Characters created a niche with loveable characters and safe, functional costumes. Street Characters has designed thousands of mascots for sports teams and corporations around ...

Once considered niche entertainers, gaming influencers have become central figures in many brands’ marketing strategies. The global games market generated $177.9 billion in 2024, making gaming a ...

Franklin (Felix Avitia) gets all the attention from the cheerleading team in this new still from tonight's episode of Gamer's Guide To Pretty Much Everything.… ...