A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

In this Olympic year, Nike’s fortunes should be rising. Nike president of consumer, product and brand Heidi O’Neill told Reuters, “This Olympics will be our biggest. This will be the most ...

Companies are just like people, they have heroes. According to Jens Grede, the CEO of Kim Kardashian's shapewear brand, Skims' hero is Nike — though, to be clear, not the Nike of today.

Nike earned $50.6 billion in revenue in 2023, and Jordan Brand brought in $6.59 billion in revenue — or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product ...

Check out Riley Hamel’s five fashion favorites this week in the golf world including Nike golf shoes, a Bonobos vest, a ...

Nike might still be the No. 1 brand for all Gen Z in both apparel and footwear, but according to Piper Sandler's 48th semi-annual "Taking Stock With Teens" survey, the company's dominance in the ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Check out these 10 great pieces of women’s golf apparel perfect to keep you warm on the golf course through the fall.

Said to be nicknamed after his song “Must Be the Money,” the new pair takes its theme from Sanders’ brief rap career. In ...

Nike — which last month announced Elliott ... it lost eight points among females (48% versus 56% last year). The brand gave ground to New Balance (up four points from last year), Adidas ...

It wouldn’t be a Hypebeast Gift Guide without a generous helping of sneakers, and this week Nike comes right on cue with new iterations of its must-have silhouettes.

Nike’s latest iteration of the Air max Dn silhouette showcases the sneaker in a wintry palette. Exuding subtle futuristic ...