From this point, "Just Do It" was born, and over the course of the next decade, Nike's sales increased by one thousand percent. To read Conlon's piece in full, head over to Branding Strategy Insider .

Just as iconic as "Just Do It" is, so is the Nike Swoosh, but it predates the catchy slogan by 17 years. Nike was founded by Knight and Bill Bowerman in 1971. They were track athletes who were ...