When building their websites, nonprofit leaders and developers need to work closely so that the product meets the needs of the users. - Jennifer Thompson, i-tri Girls. 11.

It's never been truer. I go to nonprofit websites all the time that have a homepage filled with 'about us' or 'a message from the president,' but none of that draws people in.

After handing over the reins at Kickstarter and assuming the role of chairman at the wildly successful crowdfunding company, Perry Chen's next online act ...