I f you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton ...

Formula 1® and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. “The deal offers huge potential to both the global brands ...

PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership ...

Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.. The Hilfiger brand, which is part of PVH Corp ...

Pasta producer Barilla is joining Formula 1 as a new official partner in a multi-year deal starting this year. As an official partner, Barilla will have a strong presence both on and off the track ...

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

Professional services firm PwC has been named as the official consulting partner of Formula 1. The partnership will begin from this weekend's Formula 1 Crypto.Com Miami Grand Prix 2025. Under the ...

STOCKHOLM, April 24, 2025 /PRNewswire/ --Autoliv, Inc. (NYSE: ALV) and (SSE: ALIVsdb), a global leader in automotive safety, is entering a partnership with the ABB FIA Formula E World Championship ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

Gatorade: Official Sports Drink of Formula 1. Gatorade will serve as the Official Sports Drink of Formula 1, as well as an Official Partner of F1 Sprint. A format defined by pure racing action, ...

PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership ...