Banco Santander has announced that it will become the official retail banking partner of Formula 1 in a multi-year deal starting in 2025. The partnership will reinforce the bank’s visibility ...

I f you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton ...

Pasta producer Barilla is joining Formula 1 as a new official partner in a multi-year deal starting this year. As an official partner, Barilla will have a strong presence both on and off the track ...

Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.. The Hilfiger brand, which is part of PVH Corp ...

Gatorade: Official Sports Drink of Formula 1. Gatorade will serve as the Official Sports Drink of Formula 1, as well as an Official Partner of F1 Sprint. A format defined by pure racing action, ...

Formula 1® and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. “The deal offers huge potential to both the global brands ...

Professional services firm PwC has been named as the official consulting partner of Formula 1. The partnership will begin from this weekend's Formula 1 Crypto.Com Miami Grand Prix 2025. Under the ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment. This partnership ...