The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

No one cares that your airline logo has ... design. The logo is the last thing I do when designing a brand. I’ve repositioned it from the cornerstone of a company’s brand to just one ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

How to Design a Company Logo in Word 2007. Microsoft Office 2007 applications, including Word, introduced a redesigned interface that replaced the toolbars of previous versions.

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

But whatever! I still like it, despite the amount of shit it is getting from folks.It’s a clear improvement over the old logo, which was horribly dated and looked more like something you’d see ...

Netflix's logo has changed just a few times in its 25-year history, and the first one looked nothing like what it does today. Business Insider Subscribe Newsletters ...