Cult trainer brand Onitsuka Tiger is launching a global campaign to celebrate its 60th anniversary next month. The Cycle of Life campaign, created by Amsterdam Worldwide (formerly Strawberry Frog), ...

The brand is following its successful installation last summer with a sleek new store to anchor its global growth, lifestyle ...

Japanese fashion house enters the beauty arena with 'Wearing Quiet Radiance' scent collection and expands retail footprint in ...

While some brands coast on legacy, Onitsuka Tiger is in motion, boldly redefining its future through design, scent, and ...

It’s been a busy year of celebration for Onitsuka Tiger with a momentous collaboration, seven new capsule launches, a new celebrity ambassador, and a showing of its Spring /Summer 2020 collection.

It’s hard to overstate Onitsuka Tiger’s impact on the sneaker world. Founded in 1949 by Kihachiro Onitsuka, the 70-year-old brand started on basketball shoes before diversifying into runners ...

Two of Onitsuka Tiger's most popular models, the Mexico 66 and Mexico 66 SD PF, provide an old-school cool look at an affordable price. Below is what sneakerheads need to know about this exciting ...

You might have seen Prince William recently wear a pair of sneakers that stood out—they are a pair of retro Onitsuka Tiger sneakers, their Mexico 66 pair, which takes its name from the Olympic ...

Onitsuka Tiger and Patou, the French fashion line that was founded all the way back in 1914, have joined forces for a super sweet, ... A gem from the ’60s. By Sara Delgado. Style.

Add in a pair of Onitsuka Tigers, and your mind is liable to be blown—in the best way possible. The unusual mix somehow makes it all feel right and gives each piece a fresh new on-trend feeling.

In 2023, Onitsuka Tiger stopped selling its shoes in the U.S. The company resumed its stateside operations in August 2024, and the Mexico 66 is available once again. Zoe Vanderweide.