That is a perfect example of how outdoor advertising—aka out-of-home advertising and its latest iteration, digital-out-of-home advertising—is a powerful and influential method of marketing.

Outdoor advertising has evolved from traditional means to digital technologies, which are far more capable of capturing customers’ attention than static billboards. It’s the future approach ...

Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and ...