To get the color they were after, as Herbert's son Richard, a former president of Pantone, told NPR's Planet Money earlier this year, they would have to send in an actual sample of the color.

Herbert printed up a book of these numbered color samples. “It had something like 40 colors in it, ... all of them in Pantone colors with their Pantone Matching System numbers prominently featured.

“Instantly depressed seeing Pantone’s Color of the year for 2025, which I guess is on par with the theme of 2025. Touché, Pantone, touché,” one person wrote on Threads .

To hear Pantone tell it, Adobe had not been updating the Pantone color libraries in its apps for more than a decade, which prompted the end of the previous licensing deal and the wholesale removal ...

To get the color they were after, as Herbert’s son Richard, a former president of Pantone, told NPR’s Planet Money earlier this year, they would have to send in an actual sample of the color. “Our ...

Pantone isn't the only color system of its kind. ... Richard, a former president of Pantone, told NPR's Planet Money earlier this year, they would have to send in an actual sample of the color.

Pantone’s reliability comes at a cost, though. Printers typically run on just a few base inks. Your home printer, for instance, probably uses the CMYK color model, meaning it mixes cyan, magenta ...

Dass takes portraits of people of different genders, races, and ages, then takes 11×11 pixel samples of their faces. From there, she is able to translate that sample into a Pantone color .

On Thursday, Pantone declared "Mocha Mousse" as the color for 2025. The "evocative soft brown" or "warming rich brown hue," the company said in a press release, "nurtures with its suggestion of ...