How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

OpenAI’s logo is on an Indy car and Perplexity has a deal with Lewis Hamilton. How the racing industry is tapping into AI.

In a new multiyear collaboration, AARP has been named the Nationals’ first-ever jersey patch sponsor and official Community ...

The Washington Nationals and AARP today announced a multi-year agreement that makes AARP the Club’s inaugural jersey patch ...

With 32 historic teams across the league, every logo tells a story. But where do the New Orleans Saints place in our NFL logo ...

The Ottawa Senators are pleased to announce the team has partnered with Fullscript on a comprehensive, multi-year agreement ...

Tommy Hilfiger Becomes Official Cadillac F1 Team Apparel Partner . By George Barta. June 3, 2025 5:49 pm . ... tri-color Tommy Hilfiger logo, which fits well into this partnership’s red, white, ...

The Professional Women’s Hockey League has unveiled the long-awaited names and logos for its six original franchises ahead of the 2024-25 season. Teams have been named: the Boston Fleet ...

Derby County Football Club are delighted to announce that the logo of HSG UK will continue to feature on the back of the ...

Quaker Oats, Great Britain’s number one oats brand*, is proud to become an Official Partner of Team GB. This exciting four-year partnership will see Quaker Oats supporting British athletes on their ...