Milwaukee's ownership group approached the NBA about changing the franchise's logo and color scheme last July. The league set a Sept. 1 deadline if the Bucks wanted the changes implemented for the ...

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...